Hybrid Product Designer & Webby Award Honoree
With over 15 years of experience in creating functional and delightful digital products that enhance usability and retention,
I have collaborated with Google, Comcast, Digitas, IDEO, and HUGE Inc. to develop data-driven design solutions.
200+
Hours of Mentorship
15+
Years of Experience
50+
Projects Delivered
12+
Honorable Mentions
Spatial
Experience
I've created applications that improve how we perceive and interact with digital information and virtual environments, seamlessly integrating traditional and digital content into the physical world using extended reality (XR) technology.
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Generative Ai
3D Rendering
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Advancements in AI technology are empowering designers, such as myself, to venture into fresh realms of digital discovery. Leveraging innovative processes and methodologies, I've been able to conceive and produce a diverse array of assets, ranging from 3D creations to web compositions and animations.
Ideation
& Exploration
I curate deliberate experiences at crucial stages of the product design process, exploring diverse concepts and ideas to foster the development of innovative and impactful solutions.
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Case Studies
Commerce
Optimization
LeCreuset sought design solutions aimed at enhancing the mobile shopping journey, driven by thorough quantitative and qualitative research. These solutions aimed to boost conversion rates and customer satisfaction. The project entailed creating device-flexible design assets, swift prototyping, conducting research, and comprehensive documentation, all within a 200-hour timeframe for exploration and execution.
VIEW CASE STUDY
Developer
Ecosystem
In the heart of New York City's Hudson Yards, in 2020, Chase Business introduced an ambitious initiative: to merge two product families, one based on API and the other on XML, into a unified developer ecosystem. This undertaking aimed to establish a top-tier repository for application program interfaces (APIs), necessitating careful sprint planning, service design, and seamless collaboration across multiple teams.
VIEW CASE STUDY
Product Design
Refining product life cycles through applied research and experimentation to create optimal digital experiences that prioritizes user needs, usability, and accessibility, resulting in moments that matter.
Commerce
Experience
Enhancing customer experiences across digital and experiential shopping paths led by human-centered strategies. Crafting comprehensive client solutions using industry best practices and a data-driven approach.
User Experience Strategy
It all starts with discovery - consisting of various research methods, yielding insight and project knowledge. My findings help discover opportunities and limitations that dictate project plans and resource allocation.
Real Estate
Re-Imagined
Keller Williams sought to revolutionize the home buying process by understanding consumer behaviors and complexities of home maintenance and financing across channels. Analyzing blueprints, conducting field studies, and referencing data, we created a modernized user journey map for their real estate ecosystem.
Affiliate
Program
Since the early 1990s, Market America has sold household cleaning supplies, jewelry, and personal care products on its retail website, utilizing an affiliate business model. We began developing an affiliate marketing program, empowering users to promote products within their expanding network through extensive research.
Profesional
Summary
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My commitment to design has been affirmed through my work over the past 15 years. Possessing skills in creative strategy, developing data-driven digital products, and understanding human-centered design, I've excelled in empathizing with clients and aligning with business objectives across numerous projects.
+ Reason One
Lead Experience Designer
Feb 2023 - Sep 2023
Charleston, SC
Optimized our design process and implementation methods. Conducted user research, context sessions, and workshops during the discovery and definition phase. Developed project scopes, roadmaps, and initial design exploration deliverables.
+ Razorfish
Art Director
August 2021 - January 2022
New York + Miami, FL
Mentor and creative leadership producing delightful experiences with a focus in human-centered design. Working alongside cross-functional professionals to deliver innovative business solutions through data-driven design methods.
+ Blue Acorn
UX Designer I
June 2014 - June 2015
Charleston, SC
User experience designer specializing in data-driven application design. Translating metrics and user data into functional e-commerce experiences. Specializing in Magento content management and implementation.
+ Google Inc.
Hybrid Visual Product Designer
May 2022 - Feb 2023
Mountainview, CA
Defining the future of shopping alongside Google’s
user experience and product Inclusion team. Developing prototypes
for live experiments and traditional user testing while optimized end-to-end experiences through data-informed design methods.
+ Comcast Innovation
UX Designer II
August 2015 - November 2016
Sunnyvale, CA
Developed device-agnostic web application solutions. Producing optimized
user-centered experiences via analytics. Implementing immersive experiences
through lean UX methodology.
+ Oracle
UI Designer
June 2010 - December 2011
Atlanta, GA
Established intuitive information hierarchies & elective user interfaces. Developed interactive modules for customer relationship management tools. Worked congruently with Sr. Creative Director & VP of Marketing.
+ Digitas
Lead Experience Designer
February 2022 - July 2022
New York + Miami, FL
Establishing forward-thinking digital experiences through rigorous research and best-in-class design thinking methods. Collaborating with creative leadership to develop engaging brand campaigns that support end-to-end omni-channel user experiences.
+ Sideways
Senior Designer
June 2013 - June 2014
New York, NY
Freelance Art Director specializing in graphic design & print production. Creative leadership & project manager for the mobile design team. Developed a design system for Sony Rewards & Play Station 4.
+ JP Morgan Chase
VP, Lead User Experience Designer
August 2019 - February 2020
New York, NY
Produced service blueprints, user journeys, and conducted qualitative research.
Work with product owners and API developers to optimize our developer portal.
Subject matter expert and evangelist for our PAAS & BAAS products.
+ Google Inc.
UX Designer III
January 2017 - June 2017
Mountain View, CA
Produced brand guidelines and mobile aesthetics for Google Maps. Worked alongside international teams through design exploration of Google Map features relative
to market research and user metrics from definition to implementation phase
+ Razorfish
UI Designer II
January 2012 - June 2013
Atlanta, GA
Producing branding aesthetics and design guidelines that meet client needs. Providing visual design, illustration, and user experience design concepts. Developed digital landscapes for suggested demographics utilizing metrics.
