Google Maps
Optimization

+ Google | Product Design

Google aimed to empower users to effortlessly navigate desired destinations within their local area. This initiative leveraged ethnographic studies conducted across global markets, with a special emphasis on the San Francisco Bay area. Our findings would lead to the development of the “Goldfinger” feature.

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Goldfinger
Intent Landing

As a member of the Visual Identity team, I collaborated closely with the Brand Studio and research pods to introduce a variety of visual design improvements. Our responsibilities spanned from prototyping and refining iconography to evaluating content hierarchy, all aimed at delivering a smooth user experience.

Map | Landing

Map - Intent Tab

Map - Intent Tab (Selected)

Goldfinger Contextual Sets

Each vertical within the explore experience features cards highlighting contextual information, including places, insights, and points of interest relevant to the user's geo-location.

Intent - Shop