Informed
Design with humans in mind
It all starts with discovery - consisting of various research methods, yielding insight and project knowledge. My findings help discover opportunities and limitations that dictate project plans and resource allocation.
Workshops
+ User Testing
+ Usability Testing
+ Content Strategy + Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design + Workshops
+ User Testing
+ Usability Testing
+ Content Strategy
+ Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design + Workshops
+ User Testing
+ Usability Testing
+ Content Strategy
+ Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design + Workshops
+ User Testing
+ Usability Testing
+ Content Strategy
+ Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design + Workshops
+ User Testing
+ Usability Testing
+ Content Strategy
+ Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design
Workshops
+ User Testing
+ Usability Testing
+ Content Strategy + Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design + Workshops
+ User Testing
+ Usability Testing
+ Content Strategy
+ Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design + Workshops
+ User Testing
+ Usability Testing
+ Content Strategy
+ Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design + Workshops
+ User Testing
+ Usability Testing
+ Content Strategy
+ Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design + Workshops
+ User Testing
+ Usability Testing
+ Content Strategy
+ Journey Mapping
+ Digital Prototyping
+ WCAG Compliance + Responsive Design
+ Qualitative Analysis
+ Creative Leadership + Competitive Analysis
+ Quantitative Analysis
+ User Experience Design
Defining opportunities through exploration
and investigation
+ Download
In the initial stage, I build on project knowledge and brand sentiment to inform decision-making. Our partners understand the importance of research and strategic planning and how, over time, it will improve growth and conversion.
+ Perspective
Each experience has a unique look and feel, customized with features that connect with its audience. Despite new ideas, the design industry boasts a history of proven opportunities. I've gathered insights on my competition to deepen my understanding.
Establishing data informed design from kickoff to deliverable.
I utilize proven methods that may include ethnographic research, taxonomy assessment, user interviews, and competitive analysis alongside cross-functional professionals to optimize user experiences.
+ Experimentation
+ Qualitative Analysis
I translate consumer metrics into wireframes, rapid prototypes, personas, and user journey maps - Utilizing said artifacts to guide, test, and improve products from ideation to implementation.
+ Research
I have worked alongside quality assurance professionals to assess products utilizing audits, surveys, peer reviews, and inspection tools to ensure every experience meets functionality and accessibility standards.
Producing delightful experiences with best in class principles.
+ Exploration
I implement methods that help to define product attributes and expose hidden opportunities to improve experiences.
+ Empathize
I discover pain points to inform decisions that will improve retention and conversion rates throughout a product’s life cycle.
+ Ideate
I produce solutions that challenge traditional business assumptions and broaden the perspectives of early adopters and prospective users
+ Monitor
I test products and translate metrics into optimized solutions that improve usability, conversion, and retention.